Who would be the audience for your media product?
Our target audience are teenagers and adults but mainly
young adults. A teenagers interest in films is a variety of different genres. A teenage boy would be interested in action movies, disaster movies, horror movies and comedy movies. A teenage girl would be interested in romantic movies, chick flicks, possibly action movies, comedy movies, fantasy movies and possibly horror movies, depending on the personality of the person. An adults interest in films is a little more restricted as they know what genres they think are boring and what genres they think are interesting. A man would be interested in comedy movies, action movies, disaster movies and horror movies. A woman would be interested in comedy movies, chick flicks, romantic movies, fantasy movies, action movies (depending on the personality) and possibly horror movies (again depending on the personality).
When deciding on what age to target the film at we created a target audience questionnaire which we gave to people of different ages to see what type of movies they like to watch. We put questions that link to the different genres of movies like; What is your favourite movie genre that you like to watch?
After having the questionnaire filled out by a variety of different genders and age groups we came up with what target age we were going to use. The results showed that teenagers enjoy watching horror movies as they like the tension and they like getting scared. Some teenagers said, however, that they don't usually like watching horror movies because they scare them, so we had to think carefully about that. More adults said that they find horror movies entertaining and they enjoy watching them because they like getting scared and they like feeling tense.
From the results of the questionnaire, we found that teenagers and adults like to watch horror movies, which is why our target audience is teenagers and adults.
Our target audience are teenagers and adults but mainly
young adults. A teenagers interest in films is a variety of different genres. A teenage boy would be interested in action movies, disaster movies, horror movies and comedy movies. A teenage girl would be interested in romantic movies, chick flicks, possibly action movies, comedy movies, fantasy movies and possibly horror movies, depending on the personality of the person. An adults interest in films is a little more restricted as they know what genres they think are boring and what genres they think are interesting. A man would be interested in comedy movies, action movies, disaster movies and horror movies. A woman would be interested in comedy movies, chick flicks, romantic movies, fantasy movies, action movies (depending on the personality) and possibly horror movies (again depending on the personality).
When deciding on what age to target the film at we created a target audience questionnaire which we gave to people of different ages to see what type of movies they like to watch. We put questions that link to the different genres of movies like; What is your favourite movie genre that you like to watch?
After having the questionnaire filled out by a variety of different genders and age groups we came up with what target age we were going to use. The results showed that teenagers enjoy watching horror movies as they like the tension and they like getting scared. Some teenagers said, however, that they don't usually like watching horror movies because they scare them, so we had to think carefully about that. More adults said that they find horror movies entertaining and they enjoy watching them because they like getting scared and they like feeling tense.
From the results of the questionnaire, we found that teenagers and adults like to watch horror movies, which is why our target audience is teenagers and adults.
Can you be more specific with the age groups?
ReplyDeleteThe age group that our movie is directed towards is people around the age of 13 +. This is because we feel like most 13 year olds are mature enough to watch a horror movie like this one. We didn't think this movie would be suitable for 12 year olds to watch as they might get scared and also we didn't think it would be appropriate for children of this age to watch the film, because the parents might not approve.
ReplyDelete